ACME Whistles SEO Case Study
Creating A Digital Presence
ACME Whistles have 150 years of brand heritage and are global market leaders in their industry. However, their digital presence did not reflect this when our relationship first started. Their share of online sales was falling prey to the competition and this was threatening to undermine the brand.
After launching a new Magento eCommerce website which addressed a range of technical SEO issues, we began the process of implementing our SEO strategy with a sharp focus on increasing visibility and revenue through a combination of On Page and Off Page SEO tactics.
The results of our SEO campaign held to further establish ACME as a market leader in not just offline channels but now online channels also, capped off with a remarkable increase in online revenue just one year into the campaign. 2 years into the project and ACME are featured prominently in the top 3 results for their biggest money keywords, and on page 1 for 82% of our target terms.
By utilising an all encompassing Digital Marketing strategy with SEO at its core, we have incorporated content marketing with a range of relevant link building channels to revolutionise ACME's search visibility, while also taking PR campaigns that were featured on BBC News to the next level.
increase in online revenue after 1 year
increase in page 1 visibility
increase in top 3 rankings of target keywords
How Did We Do It?
By bringing the expertise of a full service Digital Agency together, we were able to combine UX and Content Marketing to make ACME's sales journey more user friendly and write engaging search friendly content that ensured new users found acmewhistles.co.uk through search results and had the content needed to communicate the brand values and convert users into customers. By doing so we were able to boost our eCommerce conversion rate by 19% year on year and increase page 1 visibility by 243% (and growing!) since the start of our campaign.
Working with ACME Whistles has also seen us taking an integral role in the management of a TV advertising campaign that earned 9.7 million targeted impacts for a 6-week campaign, as well as working on creating news stories that have been covered on the BBC Evening News and in The Times, The Evening Standard and The Sun to name a few.
Creating engaging content that drives forward search visibility is only the start of the process. By utilising a variety of relevant link building tactics such as Blogging, Citations and Digital PR, we were able to drive forward brand awareness, campaign coverage, and of course, rankings.
Lost Clickers of D-Day
One of the most exciting campaigns that we have worked on is the "Lost Clickers of D-Day" campaign. Through bringing together the various skills and knowledge from PR, Social and Video specialists, along with our SEO and wider Digital Marketing, we were able to work alongside ACME to help ensure SEO value from existing marketing activities and drive additional online coverage for increased exposure of the campaign.
On top of the coverage that was picked up by national and local news outlets, Attain were able to build 30+ extra links. The campaign was able to earn links from sites such as HowStuffWorks, BBC News, History News Network and many more, including further coverage from many other news sites.
The campaign was a tremendous success from not just a marketing perspective but also from a history angle as the campaign was successful in discovering an extremely rare genuine D-Day Clicker.
Innovative and proactive in coming up with solutions, they communicate in such a way to allow for none specialists to develop a much broader understanding.