The Hollies Farm Shop SEO Case Study

Cream of the Crop

The Hollies Farm Shop & Holiday Retreat Company are based in rural Cheshire, with a variety of offerings under The Hollies brand including farm shops, restaurants, coffee shops, a gift barn, luxury forest lodges, hideaway holiday retreat and an exclusive luxury caravan park. The main site in Cheshire is fast cementing an enviable position as a high quality visitor attraction, ideally situated for country retreats.

The supplied brief for digital services included three core challenges:

  • The Hollies brand offers a high quality experience in each element of customer contact, whether that be the diverse range of exquisite products in the farm shop through to the breath-taking forest lodges. The pre-existing website struggled to deliver the key message: prestige and distinction across a range of the highest quality offerings in their industry.

  • The Hollies have a number of core business activities and needed to promote them all from one central website and cross-promote as much as possible. Previously, the website didn’t deliver a clear and concise user journey that efficiently directed traffic; and with all areas compromised, each business activity was being held back.

  • Digital marketing was highlighted as an area where performance could be significantly improved, especially once a more visually engaging and functional web presence was achieved to coincide with an integrated campaign. Alongside building SEO best practices into the new website, ongoing SEO was seen as a crucial lynchpin to the strategy.

  • 115%

    increase in 1st SERP Google visibility

  • 74%

    increase in organic traffic

  • 326%

    increase in holiday bookings

Organic Content

The Hollies team chose Attain as the most suitable partner to address the project challenges listed and to architect and design the new site. We highlighted the requirement for strong imagery as part of the project and began constructing the site architecture accordingly; keeping the website engaging and visual whilst strategically promoting numerous key aspects of the business.

Commercial focus

The new website had an extremely positive effect, most notably hitting a 200% increase in bookings for forest lodges after launch. Through ongoing SEO work the site has experienced significant growth in visitor numbers. The brand now dominates relevant niche search results both locally and nationally, particularly those related to ‘forest lodges’ and ‘log cabin holidays’. As a result, the average value of organic traffic has increased dramatically.

Typography and UI

Attain are responsive, adaptable and take time to understand our requirements, working with us to develop each brief as things evolve.

Mindy Cowap, Marketing Manager

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