The following are just a few examples of On Page SEO factors that make up our SEO strategy:
Keyword Research is at the core of our SEO strategy and is the main driver of our On Page and Off Page work. We’ll work alongside you to identify the keywords most relevant to your business. Our list of keywords to target will involve short term and long term targets, as well as keywords of varying search volume and focus – all with the aim of bringing in not just increased levels of organic traffic, but relevant organic traffic.
Keyword Mapping involves ensuring that your website is optimised in an efficient manner by ranking the most effective page. This activity also helps us to avoid two pages on your website competing to rank for the same term – in turn diluting the impact of our work. Keyword Mapping also compliments our Keyword Research by helping us identify a wider scope of keywords that naturally fit your existing site structure.
Despite what some people may tell you, this isn’t simply about placing the exact keyword that you want to rank for across a page. There are factors such as exact match vs partial match optimisation, keyword cannibalisation, competitor analysis and TF-IDF to also consider when optimising your site for a specific search query. Our specialist SEO content writers regularly review keyword density levels to ensure our on page content gives us the best chance of ranking as high as possible.
Links are a huge element of Search Engine Optimisation. Many people however continue to underestimate the power of links that point from one page in your website to another – an extremely effective way of improving rankings.
A logically laid our and easy to use site structure is vital to ensuring that the extra traffic our SEO efforts bring in convert into commercial success. Bad UX creates a bad impression of your site and can also have a negative impact on your website’s ranking potential. Read more about our UX services to help ensure that new visitors are provided the best possible experience when they arrive.