Tech SEO

Tech SEO is one of the fundamental foundations of any SEO campaign, yet one of the most common components holding sites back from achieving their full potential.

Neglect Tech SEO At Your Peril


Where On Page SEO and Off Page SEO are naturally intertwined with a company’s existing marketing efforts, Tech SEO is something that can easily be completely neglected by a business.


And if you don’t know what Tech SEO is, then chances are you’re not following the best practices that will ensure Google’s crawler looks favourably upon your site.


Poor Tech SEO can be somewhat of a glass ceiling. Without proper work invested in this area, the results of every other layer of your SEO strategy can be capped as sites with a poor technical structure are often difficult for Google to read and understand.


But once you put the work in to improve the quality of your Tech SEO, you can feel the full benefit of the results of all the work you’ve already done.

We're More Than Just An SEO Team


One of the advantages of choosing Attain as your SEO partner is that we are a full service digital agency, specialising in more than just SEO. Our office is made up of marketers, developers, designers and more, all working towards a common goal.


This helps to pay rich dividends when it comes to the Tech SEO work that we do.


Due to the shared expertise throughout the agency, unlike most developers and designers, we build your site with SEO best practices in mind.


Tech SEO is never a ‘one and done’ activity. Your website is constantly changing and evolving, and as such, so is your Tech SEO. This is why regular ongoing reviews are required as part of your SEO strategy.

SEOs & Developers Working Together


Tech SEO will oftentimes crossover with development work, which is where utilising Attain as your company’s full service digital agency helps to save time and money.


With SEOs and developers working together in the same office, finding a resolution and implementing the fixes necessary to maximise your SEO results is as seamless as it is rewarding.


Does another agency handle your development work? Not a problem – we have plenty of experience working alongside other agencies too!


At the end of the day, we are all working towards a common goal; the better structure of your website, the better the results of our SEO relationship.

What Exactly Does Our Tech SEO Service Cover?


Good question! Tech SEO even at its most fundamental explanation can appear somewhat convoluted and complicated to understand.


Now what we could do here is deliver a long explanation of Tech SEO, include some arduous jargon like canonicalisation and hreflang to scare you into thinking that you just need to throw money at someone who does understand it. That’s not how we like to work though.


Transparency is key to our potential relationship together and it’s important to us that you are able to understand what we’re doing for you. So here goes.


Think about an MOT service for your car.


Once a year you take it to the garage and they do a lot of tests on your car to test its health. If your car is in really bad condition then it is likely not fit for purpose. If it’s in ok condition then you’ll get some sort of value from it but it won’t be all that it could be. However, your car passes an MOT in peak physical condition then you’ll be able to get the most out of it.


Tech SEO is similar.

An MOT For Your SEO


Think of your website as the car and Google as the driver. If your site is in really bad condition and its difficult for Google to handle, they’re not going to favour your site very positively when it comes to determining where it ranks in their search results.


Conversely, a website that passes its ‘Google MOT’ is going to rank higher than a competing site that scores lower, all other factors being equal.


Naturally, the reality is slightly more nuanced than that, but hopefully it goes some way to illustrating the importance of Tech SEO to your site’s ability to rank as high as possible in Google’s search results.


Much like the health of your car, the health of your site is an ongoing process. As work takes place on your site, its health may subsequently drop for a variety of reasons. That’s why we’ll monitor the healthy of your site on a monthly basis as opposed to a check up once every 6 or 12 months.

Speak to our experts for more information:

T: 01782 710 740

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