Where On Page SEO and Off Page SEO are naturally intertwined with a company’s existing marketing efforts, Tech SEO is something that can easily be completely neglected by a business.
And if you don’t know what Tech SEO is, then chances are you’re not following the best practices that will ensure Google’s crawler looks favourably upon your site.
Poor Tech SEO can be somewhat of a glass ceiling. Without proper work invested in this area, the results of every other layer of your SEO strategy can be capped as sites with a poor technical structure are often difficult for Google to read and understand.
But once you put the work in to improve the quality of your Tech SEO, you can feel the full benefit of the results of all the work you’ve already done.