The Top Instagram Earners During Lockdown

  • The Celebrities That Cashed In On Instagram During Lockdown

     

    Rank Celebrity NameNo. of FollowersEarnings per Post|1|GBPEarnings per Post|1|USDEarnings per Post|1|EURSponsored PostsTotal Earnings |1|GBPTotal Earnings |1|USDTotal Earnings |1|EUR

    1

    kevinhartdp

    Kevin Hart

    91,000,000

    £195,241

    $241,039

    €218,670

    14

    £2,733,377

    $3,374,539

    €3,061,382

    2

    cr7dp

    Cristiano Ronaldo

    219,000,000

    £470,584

    $580,968

    €527,054

    4

    £1,882,336

    $2,323,872

    €2,108,217

    3

    blacchynadp

    Blac Chyna

    16,500,000

    £35,475

    $43,796

    €39,732

    48

    £1,702,788

    $2,102,208

    €1,907,123

    4

    messidp

    Lionel Messi

    151,000,000

    £324,843

    $401,041

    €363,824

    4

    £1,299,373

    $1,604,164

    €1,455,298

    5

    neymardp

    Neymar

    138,000,000

    £298,053

    $367,967

    €333,819

    4

    £1,192,211

    $1,471,866

    €1,335,277

    6

    ellendp

    Ellen DeGeneres

    89,000,000

    £190,744

    $235,487

    €213,633

    5

    £953,720

    $1,177,433

    €1,068,167

    7

    priyankachopradp

    Priyanka Chopra

    53,000,000

    £113,888

    $140,603

    €127,555

    7

    £797,219

    $984,221

    €892,885

    8

    shaqdp

    Shaq

    17,000,000

    £36,477

    $45,033

    €40,854

    16

    £583,628

    $720,528

    €653,663

    9

    katyperrydp

    Katy Perry

    96,500,000

    £207,078

    $255,652

    €231,927

    2

    £414,156

    $511,304

    €463,855

    10

    beckhamdp

    David Beckham

    62,900,000

    £135,120

    $166,815

    €151,334

    3

    £405,359

    $500,444

    €454,002

    11

    anittadp

    Anitta

    46,900,000

    £100,782

    $124,423

    €112,876

    4

    £403,129

    $497,690

    €451,504

    12

    viratdp

    Virat Kohli

    59,000,000

    £126,431

    $156,088

    €141,603

    3

    £379,294

    $468,264

    €424,809

    13

    beckygdp

    Becky G

    25,000,000

    £53,657

    $66,243

    €60,096

    6

    £321,941

    $397,458

    €360,574

    14

    drayadp

    Draya Michele

    8,000,000

    £17,374

    $21,449

    €19,459

    18

    £312,726

    $386,082

    €350,254

    15

    ariannydp

    Arianny Celeste

    3,300,000

    £7,184

    $8,869

    €8,046

    39

    £280,172

    $345,891

    €313,792

    16

    vickypattisondp

    Vicky Pattison

    4,600,000

    £9,929

    $12,259

    €11,121

    21

    £208,517

    $257,429

    €233,539

    17

    miliandp

    Christina Milian

    6,300,000

    £13,578

    $16,763

    €15,207

    15

    £203,664

    $251,438

    €228,104

    18

    oliviabowendp

    Olivia Bowen

    2,300,000

    £5,105

    $6,603

    €5,718

    37

    £188,886

    $233,193

    €211,552

    19

    zlatandp

    Zlatan Ibrahimovic

    42,900,000

    £92,206

    $113,835

    €103,271

    2

    £184,413

    $227,670

    €206,542

    20

    quavodp

    Quavo

    16,800,000

    £36,219

    $44,715

    €40,565

    5

    £181,096

    $223,575

    €202,298

    21

    marnsdp

    Marnie Simpson

    3,800,000

    £8,210

    $10,136

    €9.195

    22

    £180,624

    $222,992

    €202,298

    22

    demilovatodp

    Demi Lovato

    82,400,000

    £176,832

    $218,311

    €1198,052

    1

    £176,832

    $218,311

    €1198,052

    23

    chloeferrydp

    Chloe Ferry

    3,400,000

    £7,432

    $9,175

    €8.324

    23

    £170,930

    $211,025

    €191,442

    24

    megantheedp

    Megan Thee Stallion

    11,200,000

    £24,095

    $29,747

    €26,986

    7

    £168,665

    $208,229

    €188,905

    25

    liampaynedp

    Liam Payne

    19,100,000

    £40,986

    $50,600

    €45,904

    4

    £163,944

    $202,400

    €183,617

    26

    lanadp

    Lana

    3,700,000

    £7,998

    $9,875

    €8,958

    20

    £159,967

    $197,490

    €179,163

    27

    chanteldp

    Chantel Jeffries

    4,700,000

    £10,119

    $12,493

    €11,334

    15

    £151,790

    $187,395

    €170,005

    28

    dwadedp

    Dwyane Wade

    16,600,000

    £35,787

    $44,181

    €40,081

    4

    £143,146

    $176,724

    €160,324

    29

    milliedp

    Millie Bobby Brown

    33,100,000

    £71,185

    $87,883

    €79,727

    2

    £142,370

    $175,765

    €159,454

    30

    molymaedp

    Molly Mae Hague

    4,100,000

    £8,848

    $10,924

    €9,910

    16

    £141,575

    $174,784

    €158,564

    31

    jossadp

    Jacqueline Jossa

    2,700,000

    £5,888

    $7,629

    €6,594

    24

    £141,309

    $174,456

    €158,266

    32

    ritaoradp

    Rita Ora

    16,200,000

    £34,866

    $43,035

    €39,050

    4

    £139,466

    $172,180

    €156,202

    33

    alvesdp

    Dani Alves

    31,100,000

    £66,847

    $82,527

    €74,868

    2

    £133,694

    $165,054

    €149,737

    34

    ajdp

    Anthony Joshua

    11,300,000

    £24,300

    $30,000

    €27,216

    5

    £121,500

    $150,000

    €136,080

    35

    shaymitchelldp

    Shay Mitchell

    28,000,000

    £60,104

    $74,203

    €67,317

    2

    £120,209

    $148,406

    €134,634

    36

    jonjonesdp

    Jon Jones

    5,000,000

    £10,822

    $13,361

    €12,121

    11

    £119,047

    $146,971

    €133,332

    37

    haileydp

    Hailey Bieber

    27,100,000

    £58,256

    $71,921

    €65,247

    2

    £116,512

    $143,842

    €130,493

    38

    rl9dp

    Robert Lewandowski

    17,200,000

    £37,100

    $45.803

    €41,552

    3

    £111,301

    $137,409

    €124,657

    39

    malumadp

    Maluma

    50,900,000

    £109,283

    $134,917

    €122,397

    1

    £109,283

    $134,917

    €122,397

    40

    lucyhaledp

    Lucy Hale

    24,700,000

    £53,103

    $65,559

    €59,475

    2

    £106,206

    $131,118

    €118,950

    41

    serenadp

    Serena Williams

    12,300,000

    £26,475

    $32,685

    €29,652

    4

    £105,899

    $130,740

    €118,607

    42

    weezydp

    Lil Wayne

    12,000,000

    £25,829

    $31,888

    €28,929

    4

    £103,317

    $127,552

    €115,715

    43

    dualipadp

    Dua Lipa

    45,800,000

    £98,246

    $121,291

    €110,305

    1

    £98,246

    $121,291

    €110,305

    44

    ashantidp

    Ashanti

    5,500,000

    £11,926

    $14,723

    €13,357

    8

    £95,405

    $117,784

    €106,854

    45

    deledp

    Dele Alli

    7,200,000

    £15,522

    $19,163

    €17,384

    6

    £93,130

    $114,975

    €104,305

    46

    baledp

    Gareth Bale

    43,100,000

    £92,712

    $114,459

    €103,837

    1

    £92,712

    $114,459

    €103,837

    47

    chrishemsworthdp

    Chris Hemsworth

    42,200,000

    £90,742

    $112,027

    €101,631

    1

    £90,742

    $112,027

    €101,631

    48

    billiedp

    Billie Faiers

    2,200,000

    £4,768

    $5,887

    €5,340

    19

    £90,593

    $111,844

    €101,464

    49

    pogbadp

    Paul Pogba

    41,000,000

    £88,054

    $108,709

    €98,621

    1

    £88,054

    $108,709

    €98,621

    50

    khaleddp

    DJ Khaled

    19,900,000

    £42,710

    $52,729

    €47,836

    2

    £85,421

    $105,458

    €95,671

  • Instagram = Serious Money

     

    These figures for potential earnings are pretty incredible when you consider that we only used a 2 month time frame from March 12th – May 14th.

     

    With our recent research estimating every follower to be worth £0.00313, or $0.00387, Instagram can become a serious earner for Celebrities, with 1 million followers allowing you to request an estimated £3,130 for a sponsored collaboration.

     

    While Ronaldo is able to command the highest fee at around £470,000 per post, it’s Kevin Hart that came out on top for total earnings due to quantity of posts.

     

    His 14 sponsored posts during the timeframe, largely due to his new partnership deal with Fabletics, is predicted to have earned the Comedian upwards of £2,700,000.

     

    Putting in some serious work on Instagram to feature 3rd on our list is Blac Chyna, who clocked in 48 sponsored posts to potentially earn over £1,700,000. And that’s not even counting all the money that she’s making from plugging her own Cosmetics Brand, Lashed Cosmetics, to her 16.5 million followers.

  • The Top Earning Athletes

     

    While many athletes have no doubt had some of their income curtailed by the Coronavirus, these stars are fortunate enough to have massive partnership deals to fall back on.

     

    Where the debate of “Messi or Ronaldo?” on the pitch is up for debate (Messi btw), it’s a little more black and white on the gram. Ronaldo’s 219 million followers beats out Messi’s 151 million. Both posted 4 ads but Ronaldo was able to earn nearly £600,000 more for his output.

     

    Instagram is an extremely profitable platform for not just Athletes still performing like Neymar, Zlatan and AJ, but also for the retired names whose popularity continue to grow post retirement.

     

    Not at all surprisingly, Becks is still an advertising magnet, making over £400,000 from just 3 posts. Meanwhile ex NBA stars Dwyane Wade and Shaquille O’Neal are also raking it in through advertising deals.

     

    D Wade is unlikely to be feeling the heat of lockdown too bad with over £140,000 in potential earnings, and Shaq’s proving he’s no fool with nearly £600,000 in estimated earnings while under lockdown.

  • The Top Reality TV Earners

     

    The link between Reality TV stars and sponsored ads is clear to see for the millions who follow them on Instagram. So we thought we’d take a closer look at how much the stars of shows like Love Island and Geordie Shore have earned during lockdown.

     

    Coming out on top is Vicky Pattison who is projected to have earned over £200,000 at £10,000 per post.

     

    Despite having nearly half the following that Molly Mae does, Olivia Bowen was the top Love Island earner, looking at just short of £190,000 for a whopping 37 sponsored posts. Olivia’s husband Alex is no stranger to hashtag ad either, coming close to £80,000 in estimated earnings.

     

    Molly Mae Hague meanwhile is estimated to have made over £140,000 during the 8 week period.

     

    While these numbers may seem mind blowing to some, Reality TV Influencers were actually on course to be earning even more.

     

    Our research into how Coronavirus has impacted Instagram Influencers found that 65% of Reality TV stars posted less sponsored content during lockdown restrictions than they were projected to post. This has resulted in a loss of 24% of their estimated earnings on average, which accounts for on average of £1,650 a week.

     

    For instance, Love Island’s Amber Rose Gill is estimated to miss out on over £130,000 in potential earnings through sponsored content.

  • Conspicuous By Their Absence

    When you think Celebrity Instagram Influencers the first names that come to mind are probably the Kardashian-Jenner clan. Yet none of them featured in our Top 50 Earners?

     

    Interestingly, none of them posted any paid ads on their Instagrams during this period, instead navigating more towards exclusively promoting their own brands, a trend that has been developing throughout 2020.

     

    The exception to that trend however has been Kendall Jenner.

     

    Based on her posting patterns for the 8 weeks prior, as well as the same period in 2019, she would have been likely to have posted at 7 least ads to her Instagram.

     

    Since lockdown restrictions came into place she has posted zero.

     

    This is estimated to have cost her nearly £2 million in lost earnings.

     

     

    View this post on Instagram

     

    i love my @calvinklein. deal with it. #MYCALVINS #ad

    A post shared by Kendall (@kendalljenner) on

  • Infographics + Dataset

    The following Infographics are available for anyone to use on other sites if fair credit is given to this blog as the source of the images.

     

    Overall Top 10 in £ | Overall Top 10 in $ | Top Athletes in £ | Top Athletes in $ | Reality TV Stars in £

     

    • The dataset that we used for the 738 accounts that we analysed can be accessed here.
    • We counted a sponsored post as anything displayed as a Paid Partnership, #ad or as part of an acknowledged brand partnership.
    • Sponsored posts for a celebrity’s own brand, and posts promoting charity work, were not counted.
    • The “lockdown period” for our data was March 12th – May 14th.
    • Earnings per Post were calculated using Influencer Marketing Hub’s Instagram Earnings Calculator

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